Online Advertising and Marketing

The Internet connects marketers to customers across the country and around the world. If you advertising online, remember the rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium. In addition, truth-in-advertising standards apply if you sell computers, software, or other tech-related products or services.  (Questions about kids' privacy online?  Read about the Children's Online Privacy Protection Act.)

.com Disclosures: How to Make Effective Disclosures in Digital Advertising [PDF]

Whether advertising in print, on radio or TV, or on the Internet, it’s important to disclose the details of the deal up front. This publication offers practical tips on how to make effective disclosures online.

Advertising and Marketing on the Internet: Rules of the Road [PDF]

Advertising on the Internet? The rules that apply to other forms of advertising apply to online marketing, too. These standards protect businesses and consumers – and help maintain the credibility of the Internet as an advertising medium.

Business Guide to the FTC's Mail or Telephone Order Merchandise Rule [PDF]

Do you sell products by mail, by phone, or online? This publication discusses what the FTC's Mail Order Rule covers, offers how-to compliance advice, answers common questions, explains where to go for more information – and includes a copy of the Rule.

CAN-SPAM Act: A Compliance Guide for Business [PDF]

Do you use email in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Electronic Commerce: Selling Internationally A Guide for Businesses [PDF]

By selling your goods online, you can potentially reach customers in every country of the world. But this can pose challenges if you’ve never shipped overseas. These guidelines answer questions about taxes, duties, customs laws, and more.

Marketing Your Mobile App: Get It Right from the Start [PDF]

Attention app developers! Basic truth-in-advertising and privacy principles apply to your product. It’s important to give the straight story about what your app can do and be transparent about your privacy practices. This start-from-scratch publication from the FTC reminds you to consider your choices from the user's perspective.

Securing Your Server: Shut the Door on Spam [PDF]

Do the settings on your servers open your system to misuse? An international group of government agencies says a few quick, easy, and no- or low-cost steps can protect your computer systems.

Selling on the Internet: Prompt Delivery Rules [PDF]

If you’re selling goods or services online, it pays to know the ground rules for making promises about shipments, notifying consumers about unexpected delays, and refunding consumers' money.