When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and some bookmark-worthy notable quotes from the Court – should serve as a light bulb moment for marketers.
Usually when someone says “keep it under your hat,” they’re asking you to keep information confidential. But when the FTC staff says “keep it under your hat” – and the hat in question is made of wool – we mean the exact opposite. To us, it’s a reminder to marketers that hats containing wool must have labels that clearly disclose what the product is made of.
Familiar with Fantage? If you have kids, they probably are. It’s a MMORPG – a massively multiplayer online role-playing game – where millions of children customize avatars to play online games in a virtual world. According to the FTC, there are a few more initials this MMORPG will want to be mindful of in the future: the U.S.-EU Safe Harbor Framework.
Consumers may not know it, but there are technologies out there that let retailers and others track their movements within and around stores and other attractions through their mobile devices. Businesses can use the information to identify trends in consumer behavior, plan sales and promotions, and more efficiently staff their stores and structure check-out (although no matter how sophisticated the technology, we always manage to choose the slow-moving line).