Where were you in 2000? Tooling around on your scooter listening to CDs by Destiny’s Child, ‘N Sync, and Creed? Joining the 50 million Americans who watched the latest TV sensation “Survivor”? Grateful the Y2K bug didn’t send us back to the Stone Age? Reading Dot Com Disclosures: Information About Online Advertising, the FTC’s first guidance document on how federal advertising laws apply to advertising and sales on the Internet?
You can swim freestyle. You can work freelance. And there are those among us who still hold up lighters and yell “Play Free Bird.” But for marketers, one thing you can’t do is advertise a product as free and then bill customers’ credit cards — not once and certainly not over and over and over again.
For some businesses, virtual worlds aren’t on their radar screen. They have their hands full with this one, thanks. But for more and more people — including kids — online virtual worlds have become a central place for gaming and other activities. As the FTC’s recent $3 million settlement with Playdom and Howard Marks demonstrates, companies with an online presence need to take care to comply with the Children’s Online Privacy Prote