Twenty years ago nobody told their third grade classmates they wanted to go into web analytics when they grew up. But unlike cowboys and dinosaur wranglers, the analytics business is booming. Information about consumer behavior can offer companies helpful insights to boost web traffic and sales. But as a recent FTC settlement suggests, it’s wise to be transparent about your practices and take reasonable and appropriate measures to keep sensitive information secure.
Bulk up while partying down. At least, that’s the message FTC staff was concerned consumers might take from ads for Devotion Vodka. According to the staff, the beverage was advertised to contain a significant amount of protein and to help build muscle mass — with the additional benefit of not causing hangovers.
If information is your stock in trade, FTC settlements with consumer reporting giant Equifax Information Services and San Diego-based Direct Lending Source merit your attention. The cases are a timely reminder to businesses that when buying and selling data, it’s important to build legal compliance into your day-to-day operations.
Like the character in the 70s movie “Network,” many consumers are “mad as hell and not going to take this anymore.” What’s aroused their ire? Robocalls made in violation of a 2009 rule outlawing many of these automated calls. That’s why the FTC is convening Robocalls: All the Rage, a one-day conference — it’s free and open to the public — set for October 18, 2012, in Washington, DC