Old Blue Eyes wasn’t in the tech biz, but before giving the ring-a-ding-ding to a B2B transaction that allows partners to share customer data through software one company licenses to the other, we’re guessing he would have agreed with some basic principles derived from the FTC’s proposed settlement with web analytics company Compete, Inc.
Twenty years ago nobody told their third grade classmates they wanted to go into web analytics when they grew up. But unlike cowboys and dinosaur wranglers, the analytics business is booming. Information about consumer behavior can offer companies helpful insights to boost web traffic and sales. But as a recent FTC settlement suggests, it’s wise to be transparent about your practices and take reasonable and appropriate measures to keep sensitive information secure.
Bulk up while partying down. At least, that’s the message FTC staff was concerned consumers might take from ads for Devotion Vodka. According to the staff, the beverage was advertised to contain a significant amount of protein and to help build muscle mass — with the additional benefit of not causing hangovers.
If information is your stock in trade, FTC settlements with consumer reporting giant Equifax Information Services and San Diego-based Direct Lending Source merit your attention. The cases are a timely reminder to businesses that when buying and selling data, it’s important to build legal compliance into your day-to-day operations.