Recent Posts

Make your claims crystal clear

Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows.  Now the FTC has sent letters to 14 window manufacturers and one window glass manufacturer, warning that they may be making unsupported energy savings representations for their products.

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Out of the mouths of babes

Tell people your baby is adorable and no doubt you have the photos to back it up.  But market a product called “Your Baby Can Read!” and you better have real proof.  According to a lawsuit filed by the FTC, ads for the “Your Baby Can Read!” program made false and deceptive claims that the product could teach infants and toddlers to read.

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The Ab Circle Pro case: A gut check for marketers

The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers.  But what does it say to businesses?

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Phenomenal abdominals? Not so fast, Ab Circle Pro.

If you haven’t heard of the Ab Circle Pro, you need to spend more time in your recliner.  Between the infomercial blitz, the online presence, and a retail campaign that promoted the product with a prominent “As Seen on TV” logo, ads were everywhere.  The marketers claimed that using the device for just three minutes a day would lead to a 10-pound weight loss in two weeks and inches off the stomach, hips, and thighs — benefits equal to or better than longer workouts at the gym.

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It's back-to-school time: Protecting kids' identities

As back-to-school time approaches, children may be thinking about meeting up with friends to share stories about their summer adventures.  But when it comes to personal information, parents and kids need to be careful about sharing too much.  These days the casual use of sensitive data (like a Social Security number on a registration form, permission slip, or health document) can lead to child identity theft, a serious crime that impacts thousands of kids each year.  Parents can take steps to protect their children from ID theft — and your business can help by sharing f

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