If it were a 50s scifi movie, we’d call it “Invasion of the Serenity Snatchers” – illegal and annoying robocalls that disturb consumers’ peace and quiet. The battle continues, of course, but we’re happy to announce the winners of the FTC’s “Zapping Rachel” contest held just a few weeks ago at DEF CON 22.
You get an email from your boss’s boss requesting that you make a wire transfer to a new vendor. The email is marked urgent, so you ignore the 20 others that need your attention to take care of it. You handle wire transfers all the time, and you’ll definitely score points for responding so quickly, right? Maybe not.
They’re dangerous, they strike fast, and they rely on camouflage to ambush their prey. We call them CROA-codiles – companies that lure cash-strapped consumers in with false promises of debt relief and credit repair, in violation of the FTC Act and the Credit Repair Organizations Act (CROA).
With a product name like “Your Baby Can Read!” – exclamation point in the original – it didn’t take long for consumers to figure out what the marketers were promising. The company’s massive ad campaign featured 14-month-olds mastering vocabulary flashcards, two-year-olds reading books, and an array of charts, graphs, and studies purporting to show that Your Baby Can Read! was scientifically proven to work.
For some athletes and fans, September is the equivalent of the start of the sports “new year.” From the FTC’s perspective, it’s a good time to remind retailers that they need appropriate proof to support concussion protection claims for athletic mouthguards. That’s why FTC staff has sent letters to five major retailers, alerting them to concerns about what they’re promising on their websites.