Consumers have made it clear: They want to know what their apps are up to. And when it comes to apps for kids, italicize that, put it in ALL CAPS, and multiply by 10. That’s why the FTC has released a new way of letting parents know just what their kids’ apps may be doing. Savvy app developers will want to take a look, too.
If you want to know which flix’s tix made for major boffola at the box office, you’ll have to consult the entertainment trade press. But a recent FTC “mystery shopper” survey offers other insights for your clients in the movie, music, or videogame industry.
Fair Guide. Is it a list of consumer protection laws? With summer coming, maybe ratings of the best funnel cakes and Ferris wheels? Forgive the flight of fancy, but we see it as a great title for a compendium of blog posts about business compliance. But that’s not what it is — not by a longshot.
In some ways, think of it as “faux faux fur.” No, that’s not a typo. It’s what results when national retailers advertise items of apparel as fake fur, when in fact, they contain, well, fur. Those are just some of the allegations in recent FTC complaints against The Neiman Marcus Group, Inc., DrJays.com, Inc., and Eminent, Inc. (which shoppers may know as Revolve Clothing).
The mobile apps market is thriving and lots of app developers are striving to be players in the game. If you’re developing apps for smartphones, tablets or other mobile devices, there are some basic truth-in-advertising standards and privacy principles that apply to you.