Recent Posts

Time to kick the tires on the FTC’s Alternative Fuels Rule

We’re still waiting for George Jetson’s promised jetpacks, but car buyers have started to see transportation options not available just a few years ago.  That’s one reason the FTC has begun a review the Alternative Fuels Rule and seeks your input about the rule’s costs, benefits, and regulatory and economic impact.

Read Full Post >>

Dot Com 2.0 (Does anybody say 2.0 anymore?)

Where were you in 2000?  Tooling around on your scooter listening to CDs by Destiny’s Child, ‘N Sync, and Creed?  Joining the 50 million Americans who watched the latest TV sensation “Survivor”?  Grateful the Y2K bug didn’t send us back to the Stone Age?  Reading Dot Com Disclosures:  Information About Online Advertising, the FTC’s first guidance document on how federal advertising laws apply to advertising and sales on the Internet?

Read Full Post >>

Free means free, says the FTC

You can swim freestyle.  You can work freelance.  And there are those among us who still hold up lighters and yell “Play Free Bird.”  But for marketers, one thing you can’t do is advertise a product as free and then bill customers’ credit cards — not once and certainly not over and over and over again.

Read Full Post >>

Missed myths

But wait!  There's more!

Read Full Post >>

Six myths about filing comments with the FTC

You’ve seen the sentence when the FTC announces that it’s thinking about putting a new rule in place or changing what’s already on the books: “Interested parties are invited to submit comments. . .

Read Full Post >>