With a product name like “Your Baby Can Read!” – exclamation point in the original – it didn’t take long for consumers to figure out what the marketers were promising. The company’s massive ad campaign featured 14-month-olds mastering vocabulary flashcards, two-year-olds reading books, and an array of charts, graphs, and studies purporting to show that Your Baby Can Read! was scientifically proven to work.
For some athletes and fans, September is the equivalent of the start of the sports “new year.” From the FTC’s perspective, it’s a good time to remind retailers that they need appropriate proof to support concussion protection claims for athletic mouthguards. That’s why FTC staff has sent letters to five major retailers, alerting them to concerns about what they’re promising on their websites.
"A-B-C. Always be closing."
"As you all know, first prize is a Cadillac El Dorado. Second prize is a set of steak knives. Third prize is you're fired."
"These are the new leads. The Glengarry leads. To you, they're gold. But you don't get them. Why? Because they're for closers."
You may have heard about it in the news: reports that Russian hackers have stolen more than a billion unique username and password combinations, and more than 500 million email addresses, grabbed from thousands of websites. What steps should you take?
Whether it’s advances in medical research, making sure buses are where they need to be during rush hour, or reducing how long consumers are stuck on hold listening to canned music, Big Data promises a lot for the future. But what are the risks it could be used to disadvantage some people?