Our mythic business executive is having a busy day. She’s got a breakfast meeting with Marketing to review an email promotion. Then it’s on to HR to talk about steps to keep personnel records secure. She’ll grab coffee with the Web Team to go over an online product launch and then rush to lunch with the local business club, where the topic is truth-in-advertising standards.
In my family, we're big fans of home delivery. Whether its dinner, clothes, books, or electronics, if it can be delivered to our door, we like it -- and I know we're not alone.
That's one reason I'm telling people about Penn Corner, the FTC's new monthly e-newsletter. It gets delivered to subscribers' inboxes each month. And unlike the jazzy new phone I just ordered, it's absolutely free.
For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First Circuit, the companies, their corporate officers, and related entities lacked scientific proof for claims that their products could cure or prevent diseases like cancer, arthritis, lupus, Parkinson’s, and MS. The upshot?
People complain there’s nothing new on TV, but soon shoppers can expect to see something different. That’s because recent amendments to the FTC’s Appliance Labeling Rule will require the familiar yellow-and-black EnergyGuide label on new televisions manufactured after May 10, 2011.
The last thing people struggling to keep their heads above perilous financial waters need is an anchor weighing them down. That's why, as of today, businesses must comply with all provisions of new amendments to the Telemarketing Sales Rule designed to curb deception in the sale of debt relief services.
Most importantly, companies that use outbound telemarketing -- or have customers call them in response to ads or other solicitations -- can’t collect fees from customers until: