These days many shoppers wouldn’t think of buying a product without checking if it comes with a written warranty. And companies in it for the long haul understand the importance of living up to their promises if something goes kablooey. But that wasn’t always the case. It wasn’t until 1975 — when Congress passed the Magnuson-Moss Warranty Act — that federal teeth were added to consumer warranty protections.
You or your clients are in the grocery business and customers are lined up to take advantage of an advertised special. Great news — as long as the stock on hand meets their demand. But if it doesn’t, the FTC’s Retail Food Store Advertising and Marketing Practices Rule — known to its friends as the Unavailability Rule — kicks in.
There are some combinations that raise immediate compliance issues for responsible businesses — and kids’ privacy and mobile applications are among them. A settlement announced by the FTC — the agency’s first involving a mobile app — sends the important message that consumer protection laws and rules apply with full force in the mobile marketplace.
Maybe your IT staff has sold you on the benefits of new computers. Or perhaps you plan to replace the clunker in the rumpus room in anticipation of the upcoming school year — and it includes your “homework” from the office or personal data like financial information or family Social Security numbers.
Even people unfamiliar with the FTC carry with them virtually ever hour of the day a little reminder from America’s consumer protection agency. It’s the care label included on most things they wear — and the FTC is asking for feedback on its future from consumers, members of the apparel and textile industry, people in the cleaning business, and others.