Short-sighted thinking like that has landed a lot of businesses in hot water with law enforcers. They forget that the reach of federal and state consumer protection statutes can be expansive. Under appropriate circumstances, payment processors – as well businesses handling ad copy, telemarketing, fulfillment, and a host of other functions – may be liable for the role they play in another company’s deceptive or unfair practices.
The FTC's Biz Opp Cops have recommended that the Business Opportunity Rule be expanded to include work-at-home opportunities like envelope stuffing, medical billing, and product assembly, many of which have not been covered before. An FTC staff report outlines other suggested changes, including streamlining the disclosures required by the Rule so that people buying business opportunities get important info in a simple, easy
Our mythic business executive is having a busy day. She’s got a breakfast meeting with Marketing to review an email promotion. Then it’s on to HR to talk about steps to keep personnel records secure. She’ll grab coffee with the Web Team to go over an online product launch and then rush to lunch with the local business club, where the topic is truth-in-advertising standards.
In my family, we're big fans of home delivery. Whether its dinner, clothes, books, or electronics, if it can be delivered to our door, we like it -- and I know we're not alone.
That's one reason I'm telling people about Penn Corner, the FTC's new monthly e-newsletter. It gets delivered to subscribers' inboxes each month. And unlike the jazzy new phone I just ordered, it's absolutely free.
For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First Circuit, the companies, their corporate officers, and related entities lacked scientific proof for claims that their products could cure or prevent diseases like cancer, arthritis, lupus, Parkinson’s, and MS. The upshot?