Drip pricing conference in the pipeline

Drip pricing: It may sound like something involving faulty plumbing fixtures, but it's the practice of advertising only part of a product’s price up front and then revealing other charges as the shopper goes through the buying process.

On May 21, 2012, the FTC is sponsoring a Conference on the Economics of Drip Pricing.  The panels of econ profs — boasting more degrees than a thermometer — will discuss empirical analyses of drip pricing and the policy implications for consumers and competition.

The free public event will kick off at 8:30 at the FTC’s Conference Center, 601 New Jersey Avenue, N.W., in Washington, D.C.  The agenda, speaker bios, and registration information is available on the conference page.

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This kind of thing happens everyday. If it's not the drip pricing strategy it's the old up sell you at the end deal.

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