Recent Posts

The Ab Circle Pro case: A gut check for marketers

The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers.  But what does it say to businesses?

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Phenomenal abdominals? Not so fast, Ab Circle Pro.

If you haven’t heard of the Ab Circle Pro, you need to spend more time in your recliner.  Between the infomercial blitz, the online presence, and a retail campaign that promoted the product with a prominent “As Seen on TV” logo, ads were everywhere.  The marketers claimed that using the device for just three minutes a day would lead to a 10-pound weight loss in two weeks and inches off the stomach, hips, and thighs — benefits equal to or better than longer workouts at the gym.

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It's back-to-school time: Protecting kids' identities

As back-to-school time approaches, children may be thinking about meeting up with friends to share stories about their summer adventures.  But when it comes to personal information, parents and kids need to be careful about sharing too much.  These days the casual use of sensitive data (like a Social Security number on a registration form, permission slip, or health document) can lead to child identity theft, a serious crime that impacts thousands of kids each year.  Parents can take steps to protect their children from ID theft — and your business can help by sharing f

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Sports concussion prevention claims: What marketers need to know

Whether you’re a full-pads athlete or a quarterback of the Monday morning variety, you’ve read reports about sports-related concussions.  But before marketing a product advertised to reduce the risk of those injuries, businesses should take a careful look at the FTC’s settlement with Pennsylvania-based Brain-Pad, Inc.

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More time to polish up your comments

When it comes to the FTC’s Jewelry Guides, we’re looking for your pearls of wisdom, your sterling opinions, and other flawless feedback about how the standards affect consumers and businesses.  Back in June, we told you that the Jewelry Guides were getting another look as part of the FTC’s systematic revie

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