It may have happened to an employee, one of your customers, or a member of your family. Someone calls to report “You’re a winner!” of a foreign lottery. To collect, all they have to do is wire money to cover the taxes and fees. Or the caller impersonates a grandchild or other friend-in-need and says they’re desperate to have money wired now. Both are examples of the elaborate schemes scam artists have come up with to try to convince people to wire cash to someone they don’t know.
As any business knows, it is indeed a small world after all. And the FTC’s recent settlement with Google related to the launch of its Google Buzz social network demonstrates why it’s important for companies to think about the global ramifications of their privacy practices.
According to news reports, hackers recently accessed the database of Epsilon, a large marketing company that sends emails on behalf of banks, stores and other businesses. Was your company an Epsilon client? If so, the stolen information could make it easier for crooks to send emails that appear to be from your brand.
Here are a few things you can do to help your customers avoid a phishing attack that abuses your brand.
“Sweet! Check out Buzz.”
“Nah, go to my inbox.”
That was the intriguing choice facing Gmail users last year when Google launched Google Buzz, its social network. But according to a settlement announced this week by the FTC, the company violated the privacy promises it made to Gmail users and used deceptive tactics in the Buzz rollout.