Blurred lines are the talk of the media world. No, not that “Blurred Lines.” What advertisers, consumer groups, academics, and the FTC are trying to put into focus is the blending of ads with news, entertainment, and other content in digital media — sometimes called “native advertising” or “sponsored content.” That’s what’s up for discussion at a December 4, 2013, public workshop at the FTC. Blurr
Maybe it’s a “We Support Our Troops” sign at the front of your business or a special discount for members of the military. There are lots of ways companies try to show appreciation to servicemembers and their families. If Veterans Day has you thinking about how to say “thank you” for their sacrifice, the FTC has an easy first step: Honor their legal rights.
We’ve all seen ads for vocational schools promising the inside track on well-paying careers in exciting industries. If you have clients in the vocational school business, class is in session about revisions to key FTC guides.
Those billions of dollars people send from the U.S. to other countries make the world go around. If your company or your clients are in the business of sending remittances overseas for consumers, you need to know about a rule from the Consumer Financial Protection Bureau (CFPB) that just took effect.