When the FTC amended the Telemarketing Sales Rule in 2003, it required telemarketers to transmit Caller ID information. That policy had three benefits. It promoted privacy by allowing people to screen out unwanted telemarketing calls. It increased industry accountability by making it harder for companies to remain anonymous. And it helped law enforcement by making it easier to identify fraudsters and companies who violated the Do Not Call Registry.
Parents are understandably concerned about keeping their kids safe online. That’s why many moms and dads paid $3.99 a month for Sentry Parental Controls, software sold by EchoMetrix, Inc. Once Sentry is installed on a computer, buyers can log into their online account to monitor activity on that computer, including web history, online chats, and password-protected IMs.
So far, so good. But that wasn’t the only product marketed by EchoMetrix.
The FTC staff released a report today that proposes a new framework for consumer privacy: Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Business and Policymakers.
These days more and more holiday shoppers will be decking the halls by ducking the malls. According to some reports, Cyber Monday has eclipsed Black Friday as the day when the going gets tough – and the tough go online shopping.
That’s great news for Internet retailers, but only if they’re up to speed on the FTC’s Mail Order Rule, which also applies to online sales. So now’s the time for businesses to make a list and check it twice to ensure Mail Order Rule compliance.