Blog Entry January 2014
We’re not lyricists, but had the 1972 hit “You Don’t Mess Around with Jim” been addressed to defendants in FTC actions, here’s our proposed rewrite:
You don’t tug on Superman’s cape.
You don’t spit into the wind.
You don’t pull the mask off that old Lone Ranger.
And you don’t engage in acts and practices in contempt of a United States District Judge’s Permanent Injunction.
Imagine doing a routine online search and having the search engine serve up files that include medical histories, notes from psychiatric sessions and children’s medical exams, sensitive information about drug abuse or pregnancy loss, and personal data like Social Security and driver’s license numbers. That suggests a breach that “uh-oh” doesn’t begin to cover. The FTC’s lawsuit against GMR Transcription Services &ndas
Today is Data Security Day. You've educated your staff about limiting access to sensitive information, locking up confidential paperwork, and securing the network. But Latanya Sweeney, the FTC’s new Chief Technologist, just clued us in about a potential security vulnerability you, your HR team, and your web master can do something right now to correct.
When an ad purports to show a “right before your eyes” demonstration of a product in action, the visual must be a truthful representation of what it can do. If that’s not the case, both the advertiser and the ad agency can find themselves in law enforcement quicksand. That may have been news to Don Draper and his colleagues at Sterling Cooper in the early 60s, but it’s been a well-established legal tenet since then. The FTC&
Business may seem borderless these days, but it’s important that companies honor applicable legal principles. That’s especially true when it comes to privacy. The good news for U.S.
What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs – consumers know them as gDiapers – is the FTC's latest effort to ensure the accuracy of environmental marketing claims. But even if green isn't your game, the case also offers insights into what the FTC calls "unqu
Whooping it up can be fun, but hooping it up – requiring consumers to jump through hoops to exercise their rights under the Fair Credit Report Act – is illegal. That’s one message businesses can take from the FTC’s $3.5 million settlement with TeleCheck.
It’s a simple concept really: Companies shouldn’t charge people for stuff without their express consent. That’s the law – and it’s always been the law. So when a company chooses to implement a billing process that, in effect, opens a tab for kids and lets them place “all sales final” charges on their parents’ credit cards with the click of a button – and without Mom or Dad’s express consent – it shouldn’t come as a surprise when law enforcement follows. That’s the story behind Read Full Post >>
They’re incredibly valuable. In the wrong hands, they can be dangerous. And they’re in your workplace right now. What are they? Your employees’ Social Security numbers. Are you taking commonsense steps to thwart tax identity theft at your business?
In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about sales, financing, and leasing. If you have clients in the auto industry, the lessons of Operation Steer Clear can help keep them on the right track.
Sprinkle it on food. Slather it on skin. Place drops under the tongue. Regardless of how consumers use your product, if you make weight loss claims, here’s a New Year’s resolution to consider: Make sure you have sound science to support what you say. That’s just one message marketers can take from FTC actions against Sensa, L’Occitane, HCG Diet Direct, and LeanSpa, settlements that will return big money back
Back in the day, consumers looking for a personalized product had to settle for a monogrammed hanky. GeneLink, Inc.