It was Shakespeare who asked “What’s in a name?” If you and your clients keep tabs on the latest legal developments in social networking and reputation management, you’ll want to read the FTC’s complaint against the website Jerk.com – how’s that for a name?
That “Inc.” after a company’s name can offer certain legal protections, but immunity from liability under the FTC Act isn’t necessarily one of them. If you’re a corporate officer or number them among your clients, a recent settlement with two people involved in a debt collection operation should underscore that message.
Every tech publication seems to have a list of best apps for business. Whether the goal is to analyze corporate cash flow or avoid the dreaded middle seat that doesn’t recline, there’s an app for the task. But have you considered the kind of sensitive customer or employee information some apps let you transmit? Developers may claim to take steps to secure the data, but as the FTC’s proposed settlements with Fandango and Credit K
Imagine a burly doorman at an exclusive party. When someone claims to be a guest, the doorman checks their invitation and runs it against the names on the list. If it doesn’t match up, the person won’t make it through the velvet rope. But what happens if the doorman isn’t doing his job? His lapse could allow a ringer into the party to scarf up the hors d’oeuvres and steal the valuables.