Two hot topics in the advertising arena: affiliate marketing and consumer testimonials. The FTC’s settlement with Legacy Learning Systems touches on both of those buzzworthy issues.
If you’ve been following recent developments about endorsements and affiliate marketing, the FTC’s settlement with Nashville-based Legacy Learning Systems and Lester Gabriel Smith — marketers of a “learn to play the guitar” DVD series – should strike a chord.
Do you work in the motor vehicle industry or follow what’s going on in that sector? Then today’s announcement from the FTC about a series of workshops on consumer protection issues related to the sale, financing, and leasing of cars, SUVs, and light trucks is right up your alley. The first roundtable, set for April 12th at Wayne State Law School in Detroit, is free and open to the public. And what better place to rev up a discussion about motor vehicles than in the Motor City?