It’s not often we can draw a connection between Motown recording artist Freda Payne and an FTC law enforcement action, but here goes: Ms. Payne topped the charts in the 70s with “Band of Gold” and the FTC recently announced a “Banned of Sterling” — a settlement with business opportunity pitchman Christopher Andrew Sterling that will ban him for life from marketing work-at-home promotions.
According to the ubiquitous infomercials, to rake in the big bucks with Russell Dalbey’s “wealth-building” programs, all you had to do was “Find ‘Em,” “List ‘Em,” and “Make Money" — the “‘Em” being seller-financed promissory notes. The pitch was convincing to the close to one million people who bought the programs. But according to the FTC and Colorado AG, the defendants’ claims of quick and easy money were deceptive.
As a small business person, you’re looking for ways to keep your credit and debit card processing costs down. So when someone calls claiming to be associated with your current card processor, Visa or MasterCard, or your bank and promises big savings, of course you’d be all ears. But according to a lawsuit filed by the FTC, the deceptive practices of one processing outfit have given new meaning to the word “swipe.”
If you’re the COPPA cop for your company or clients, you know that Complying with COPPA: Frequently Asked Questions (A Guide For Business And Parents And Small Entity Compliance Guide) – close friends call ‘em The FAQs – are an indispensable resource. When FTC staff revised the FAQs a few months ago to reflect changes to COPPA that took effect July 1, 2013, we promised to update them as questions arose. And we’re making good on that promise.
If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses. What's more, the pleadings in one case offer insights into a course of conduct advertisers should avoid in the use of seals and certifications.