New suite of resources can streamline COPPA compliance

Who should be in the driver’s seat when it comes to the collection of personal information online from kids under 13?  That’s easy:  Parents.  To keep up with technology, the FTC revised the Children’s Online Privacy Protection Rule last year.  As a result, some companies that may not have given COPPA much thought in the past are covered as of today — the July 1st effective date of the revised Rule.  To streamline your responsibilities, the FTC has a suite of compliance tools designed wi

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FTC's record-setting Do Not Call settlement: 4 tips for business and one candid suggestion

Yesterday’s 10th anniversary of the National Do Not Call Registry was a good time to reflect on a decade of progress.  But to paraphrase Thomas Jefferson (or Patrick Henry, Irish statesman John Philpot Curran, or whoever else said it), eternal vigilance is the price of an uninterrupted dinner hour.  A record-setting $7.5 million settlement with a national mortgage broker demonstrates the FTC’s commit

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10 years of National Do Not Call: Looking back and looking ahead

To etiquette purists, the 10th anniversary dictates gifts of metal.  So to commemorate the 10th anniversary of the National Do Not Call Registry, the FTC presents this iron-clad guarantee:  You can count on us to continue to take action against companies that violate the Telemarketing Sales Rule, as today’s $7.5 million civil penalty — the largest ever collected in an FTC Do Not Call case — demonstrates.

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FTC staff to search engines: Differentiate ads from natural results

When users type something into a search engine and hit enter, what shows up on the screen next?  Is it the natural result of their search or is it advertising?  If they get natural results and ads, is it clear to consumers which is which?  Following up on efforts to update guidance to digital advertisers, including revisions to .com Disclosures and the

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Telemarketing violations? Court ruling suggests distance, not assistance

The Telemarketing Sales Rule outlaws a variety of deceptive practices.  But liability isn’t limited just to the companies that place the calls or the marketers that hire them.  It’s also illegal to “provide substantial assistance or support” to a seller or telemarketer when you know or consciously avoid knowing they’re violating the Rule.  A recent decision by the United States Court of Appeals for the Tenth Circuit unpacks that portion of the

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