What’s the Deal? Dealing with shopping apps

Whether by click, tap, swipe, or scan, apps now offer a variety of beneficial services that can enhance consumers’ shopping experience.  These services help consumers compare prices in-store, load the latest deals, and make purchases – all from the convenience of their phone. To better understand the consumer protection implications of this ever-changing environment, FTC staff recently issued a report, What’s the Deal?

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When consumers get snowed

No one has ever described us as the rugged, mountaineering type, but this much we know: It’s unwise to set off an avalanche.

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TSR: Time for Some Rethinking

In 1995, the FTC built the Telemarketing Sales Rule from the ground up. Since then, we’ve done some remodeling – for example, including the provision to outlaw most robocalls.

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Wholly hobby

We’ll confess a certain fondness for the Hobby Protection Act. Based on the name, we were hoping it safeguards our right to watch reality TV while eating ice cream – our favorite hobby – but the real purpose is much different.

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Acc-cen-tuate the negative?

Acc-cen-tuate the positive.
Eliminate the negative.
Latch on to the affirmative.
And don't mess with Mr. In-Between.

That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it comes to negative options now, the message for marketers is to explain things positively.

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