FTC Reboots .com Disclosures: Four Key Points and One Possible Way to Bypass the Issue Altogether

We asked how the FTC’s 2000 staff guidance document Dot Com Disclosures was working for you, and you said it was due for some updating.  After hosting a workshop and receiving stacks of written feedback, the FTC has issued a revised version, renaming it .com Disclosures: How to Make Effective Disclosures in Digital Advertising.  You’ll want to read it in depth to see how it will affe

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FTC's Mobile Payments Report: 3 Points for Your Company to Ponder

Paper, Plastic, . . . Mobile?  The question isn’t about how you bag your groceries — it’s about how you pay for them.  Are you going to use cold hard cash?

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Screen regs and spam?

Do you like them on the screen
Of your mobile phone machine?
I do not like text message spam.
I do not like them, Sam I am.

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Building your VOCabulary

The FTC just accepted final settlements with two of the largest paint manufacturers in the country — Sherwin-Williams and PPG Architectural Finishes.  The complaints charged that the companies made deceptive “zero VOC” claims for their Dutch Boy Refresh and Pure Performance brands.  But along with the settlements, the FTC issued an Enforcement Policy Statement that's a must-read if you're thinking about making

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It's National Consumer Protection Week

This is National Consumer Protection Week, and it’s the biggest and best NCPW in 15 years.  Thanks to 64 federal, state and local agencies and nonprofits that are putting the spotlight on the critical consumer protection work they do year-round, consumers have easy access to a tremendous variety of timely, useful information about recognizing and reporting frauds and scams, managing credit and debt, using technology, and staying healthy and safe.

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