FTC staff to search engines: Differentiate ads from natural results

When users type something into a search engine and hit enter, what shows up on the screen next?  Is it the natural result of their search or is it advertising?  If they get natural results and ads, is it clear to consumers which is which?  Following up on efforts to update guidance to digital advertisers, including revisions to .com Disclosures and the

Read Full Post >>

Telemarketing violations? Court ruling suggests distance, not assistance

The Telemarketing Sales Rule outlaws a variety of deceptive practices.  But liability isn’t limited just to the companies that place the calls or the marketers that hire them.  It’s also illegal to “provide substantial assistance or support” to a seller or telemarketer when you know or consciously avoid knowing they’re violating the Rule.  A recent decision by the United States Court of Appeals for the Tenth Circuit unpacks that portion of the

Read Full Post >>

Four ways the FTC is raising a toast to small business

We’d invite you to uncork the bubbly in honor of National Small Business Week, but most small business owners are too busy minding the store to take a celebratory break.  So instead, we’ll recap what the FTC is doing to streamline compliance responsibilities for smaller companies.

Read Full Post >>

Internet of Things: Same topic, new date

If you have a really smart smart device, it’s probably already told you.  But here’s the news anyway:  The new date for the FTC’s Internet of Things workshop is November 19, 2013.  The workshop will cover the consumer protection implications now that everyday devices have started to communicate with us and with each other.  To quote SNL’s Linda Richman, “Tawk amongst ya-selves” about

Read Full Post >>

Calling all creditors

Are you a creditor?  Are you covered by the Red Flags Rule, a regulation designed to help businesses spot the signs — or "red flags" — of identity theft?  Do you know how to tell?

Read Full Post >>