4 tips businesses can take from the FTC’s $19+ million Google settlement

The polar bears and penguins sold within kids’ apps offered in the Google Play Store may have been virtual, but the unauthorized charges Moms and Dads got stuck with were all too real.  A proposed FTC settlement will refund at least $19 million to parents whose accounts were charged illegally, according to the complaint, and will implement enforceable changes in how Google handles in-app purchases.  Of course, the order applies just to Google,

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Robocalls, honeypots and DEF CON 22

If it were a 50s scifi movie, we’d call it “Invasion of the Serenity Snatchers” – illegal and annoying robocalls that disturb consumers’ peace and quiet. The battle continues, of course, but we’re happy to announce the winners of the FTC’s “Zapping Rachel” contest held just a few weeks ago at DEF CON 22.

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A bossy business scam

You get an email from your boss’s boss requesting that you make a wire transfer to a new vendor. The email is marked urgent, so you ignore the 20 others that need your attention to take care of it. You handle wire transfers all the time, and you’ll definitely score points for responding so quickly, right? Maybe not.

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Hunting the wily CROA-codile

They’re dangerous, they strike fast, and they rely on camouflage to ambush their prey. We call them CROA-codiles – companies that lure cash-strapped consumers in with false promises of debt relief and credit repair, in violation of the FTC Act and the Credit Repair Organizations Act (CROA).

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The final chapter in the FTC’s “Your Baby Can Read!” case

With a product name like “Your Baby Can Read!” – exclamation point in the original – it didn’t take long for consumers to figure out what the marketers were promising.  The company’s massive ad campaign featured 14-month-olds mastering vocabulary flashcards, two-year-olds reading books, and an array of charts, graphs, and studies purporting to show that Your Baby Can Read! was scientifically proven to work.

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