Entertainment ratings: How do retailers rate?

If you want to know which flix’s tix made for major boffola at the box office, you’ll have to consult the entertainment trade press.  But a recent FTC “mystery shopper” survey offers other insights for your clients in the movie, music, or videogame industry.

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Fair? Enough!

Fair Guide.  Is it a list of consumer protection laws?  With summer coming, maybe ratings of the best funnel cakes and Ferris wheels?  Forgive the flight of fancy, but we see it as a great title for a compendium of blog posts about business compliance.  But that’s not what it is — not by a longshot.

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Faux claims for faux fur

In some ways, think of it as “faux faux fur.”  No, that’s not a typo.  It’s what results when national retailers advertise items of apparel as fake fur, when in fact, they contain, well, fur.  Those are just some of the allegations in recent FTC complaints against The Neiman Marcus Group, Inc., DrJays.com, Inc., and Eminent, Inc. (which shoppers may know as Revolve Clothing).

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Developing mobile apps? Watch it. (Our new video, that is).

The mobile apps market is thriving and lots of app developers are striving to be players in the game. If you’re developing apps for smartphones, tablets or other mobile devices, there are some basic truth-in-advertising standards and privacy principles that apply to you.

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FTC Reboots .com Disclosures: Four Key Points and One Possible Way to Bypass the Issue Altogether

We asked how the FTC’s 2000 staff guidance document Dot Com Disclosures was working for you, and you said it was due for some updating.  After hosting a workshop and receiving stacks of written feedback, the FTC has issued a revised version, renaming it .com Disclosures: How to Make Effective Disclosures in Digital Advertising.  You’ll want to read it in depth to see how it will affe

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