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Business Blog

Identity theft? Show me the records

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There’s been a lot of talk about identity theft lately. Maybe you’ve even heard from customers affected by it. Your help can make a big difference. In fact, did you know that your business is required...
Business Blog

Mentioning unmentionables

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When it comes to using online negative options to sell unmentionables (or anything else) , there are some material terms and conditions that marketers need to clearly mention. That’s the brief but...
Business Blog

Advertisers should be uneasy about unproven disease claims

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The “before” photo showed a silver-haired lady in a wheelchair with a hand on her furrowed brow. “24 hours after” and she’s smiling and knitting on the sofa, thanks to a dietary supplement proven in a...
Business Blog

NextGen’s ad claims: Isn’t it ironic?

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Like Alanis Morissette’s “rain on your wedding day” or “a free ride when you’ve already paid,” the FTC’s lawsuit against Florida’s NextGen Nutritionals, LLC, Anna McLean, Robert McLean, and related...
Business Blog

The dark web: What your business needs to know

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You’ve heard about the “dark web” and wondered how it affects businesses – including small businesses. That was one of the topics addressed at an FTC conference earlier this year on identity theft...
Business Blog

Stick with Security: FTC resources for your business

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In our Stick with Security blog series , we’ve done our best to dive deeper into data security by focusing on the lessons learned from recent cases, insights from closed investigations, and the...
Business Blog

A clothes look at the RN database: Q&A with FTC staff

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It’s not much bigger than a postage stamp, but the label on many textile, wool, and fur products provides important information, including fiber content, country of origin, and a company name or...
Business Blog

Fraud alerts vs. credit freezes: FTC FAQs

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UPDATE: As of September 21, 2018, the law says credit freezes are free for everyone, and alerts now last one year (not 90 days). Read more here . Consumers are apprehensive about the security of their...
Business Blog

How an “invention promotion” outfit demoted the truth

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It sounds like there was some “inventing” going on at Florida-based invention promotion firm World Patent Marketing, but a Preliminary Injunction in a case brought by the FTC suggests it wasn’t the...
Business Blog

Three FTC actions of interest to influencers

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If you have any influence over influencers, alert them to three developments, including the FTC’s first law enforcement action against individual online influencers for their role in misleading...
Business Blog

Stick with Security: Secure remote access to your network

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Ask a business person where their office is located and the likely answer is “everywhere.” They’re working from home, staying in the loop while traveling, and catching up on email between sales calls...