Have you marked your calendar for July 1, 2013? As the FTC announced in December 2012, that’s the date revisions to the Children’s Online Privacy Protection Rule take effect. If COPPA compliance is on your “to do” list, you’ll want to stay in the know about two related developments.
Shakespeare coined the line in The Merchant of Venice. Jimmy Page and Robert Plant referred to it in Stairway to Heaven. And now it's one of the topics up for discussion at an FTC Roundtable on Wednesday, June 19, 2013. Any guesses?
"All that glitters is not gold."
Those people who approached you to buy information about consumers and said they needed it for things like determining creditworthiness, suitability for employment, or eligibility for insurance? They may really have been FTC staffers checking if companies were complying with the Fair Credit Reporting Act (FCRA).
When it comes to older consumers, the usual anti-identity theft advice still applies. But as we get older, we’re more likely to receive government benefits, visit the doctor regularly, or ponder a move to Del Boca Vista Phase 3 — lifestyle changes that may present different kinds of ID theft concerns. Sure, it's an important topic for older consumers and their families. But if you have clients in the financial services, healthcare, or residential care sector, an upcoming FTC workshop will help them focus on what this means for businesses, too.
We’ve been saying it for years: “What the headline giveth, the footnote cannot taketh away.” The same holds true for the dense block of text, the hidden-away reverse side, the vague hyperlink, or any other place the FTC has warned advertisers may not meet the standard for “clear and conspicuous” disclosure. A recent settlement involving long distance phone cards emphasizes what’s not so fine about fine print.