Green Day

If you make environmental claims in your marketing or have clients who do, today’s the day you’ve been waiting for:  the release of the FTC’s revised Guides for the Use of Environmental Marketing Claims — the Green Guides.  In the next few weeks, we’ll follow up with blog posts going into detail about what’s new, what’s changed, and what’s stayed the same.  But here’s our suggested TO DO list to help you get started.

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Private eyes: Lessons from the rent-to-own webcam cases

The charges outlined in the FTC’s lawsuits against a software business and seven rent-to-own companies are surprising — and OK, some might say a little creepy.  Software on rented computers gave the companies the ability to hit the kill switch if people were behind on their payments.  But according to the complaints, it also let them collect sensitive personal information, grab screen shots, and take webcam photos of people in

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"I always feel like somebody's watching me"

Paranoid delusion from 80s R&B artist Rockwell?  Not necessarily, if he had used a computer from a rent-to-own store.  Because according to lawsuits filed by the FTC, many stores — including franchisees of Aaron’s, ColorTyme, and Premier Rental Purchase — spied on their customers through secret software that logged key strokes, captured screen shots, and in some cases, remotely activated the computer’s webcam to take pictures of people in their homes.  Huh?  Yeah, really.

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Robocall me never

"Hey, I've never met you.
So don't get clever.
T
hat's my number.
Robocall me never."

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Care a-parent

It can take a lot of shoe leather to investigate housing options for older relatives.  So entrepreneurs have stepped in to help make those transitions easier.  But according to the FTC, two unrelated businesses that offered free online placement services for people looking for long-term care facilities didn’t live up to their claims that they researched each location thoroughly.  The settlements offer compliance insights for other companies, too.

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