Bamboo snafu

Bamboo:  It’s not just for tiki huts anymore.  Consumers are seeing more items, especially clothing and textiles, labeled or advertised as “bamboo.”  But according to FTC lawsuits, Amazon.com, Leon Max, Macy’s, and Sears claimed that products were made of bamboo when they were really made of rayon.  In addition, some bamboo wannabes were promoted as environmentally friendly.  But manufacturing rayon — even when it’s made from bamboo — is far from a “green” proc

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FTC's settlement with Google: In brief

Not too long ago, talking on the phone, listening to music, and playing games required three clunky pieces of equipment.  Manage that wirelessly?  Fuhgeddaboutit.  But now we can do all that — and more — with a device smaller than a chocolate bar.  That took phenomenal feats of technology.  But it also took some ground rules to make sure companies had incentives to innovate and consumers could be assured what they bought would work glitch-free with other products.  Benefiting consumers by encouraging that kind of innovation is what Read Full Post >>

FTC Endorsement Guides: Let's go to the videotape

Has it been a while since you touched base with clients about the FTC’s Endorsement Guides?  Of course, you’ve shown them the three major take-away points in black and white:

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Cooling-Off heats up

Say “Cooling-Off Rule” and most people (OK, most people over a certain age) think of the classic door-to-door salesman — although the scope of the Rule is broader than that.  After listening to comments about the future of the Cooling-Off Rule, the FTC has decided to keep it in place, but is asking for your feedback about one important proposed change.

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FTC's revised COPPA Rule: Five need-to-know changes for your business

It’s not often we describe something as a drop-what-you’re-doing development.  But if you’ve been following proposed changes to the Children's Online Privacy Protection Act (COPPA) Rule, this may qualify.  After national workshops, Federal Register Notices, and hundreds of comments from the public, the FTC just issued final changes to the COPPA Rule.

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