It's back-to-school time: Protecting kids' identities

As back-to-school time approaches, children may be thinking about meeting up with friends to share stories about their summer adventures.  But when it comes to personal information, parents and kids need to be careful about sharing too much.  These days the casual use of sensitive data (like a Social Security number on a registration form, permission slip, or health document) can lead to child identity theft, a serious crime that impacts thousands of kids each year.  Parents can take steps to protect their children from ID theft — and your business can help by sharing f

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Sports concussion prevention claims: What marketers need to know

Whether you’re a full-pads athlete or a quarterback of the Monday morning variety, you’ve read reports about sports-related concussions.  But before marketing a product advertised to reduce the risk of those injuries, businesses should take a careful look at the FTC’s settlement with Pennsylvania-based Brain-Pad, Inc.

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More time to polish up your comments

When it comes to the FTC’s Jewelry Guides, we’re looking for your pearls of wisdom, your sterling opinions, and other flawless feedback about how the standards affect consumers and businesses.  Back in June, we told you that the Jewelry Guides were getting another look as part of the FTC’s systematic revie

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Track afield: What the FTC's Google case means for your company

After two weeks of talk about track, the trending topic is tracking, including the FTC’s $22.5 million settlement with Google for violating an earlier order.  Google told users of the Safari browser it wouldn’t place tracking cookies or serve them targeted ads, but the FTC charged that the company’s tracking practices went far afield of its claims.  Of course, the terms of that settlement apply just to

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Milking cookies: The FTC's $22.5 million settlement with Google

There’s been a lot of talk about breaking records these past few weeks.  But here’s one you won’t see on the sports pages:  the FTC’s $22.5 million settlement with Google, the largest civil penalty ever against a single defendant.  The penalty stems from FTC charges that Google didn’t give users of Apple’s Safari Internet browser the straight story about the use of tracking cookies.  That, says the FTC, violated the terms of Google’s 2011 privacy settlement.

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