FTC's settlement with Google: In brief

Not too long ago, talking on the phone, listening to music, and playing games required three clunky pieces of equipment.  Manage that wirelessly?  Fuhgeddaboutit.  But now we can do all that — and more — with a device smaller than a chocolate bar.  That took phenomenal feats of technology.  But it also took some ground rules to make sure companies had incentives to innovate and consumers could be assured what they bought would work glitch-free with other products.  Benefiting consumers by encouraging that kind of innovation is what Read Full Post >>

FTC Endorsement Guides: Let's go to the videotape

Has it been a while since you touched base with clients about the FTC’s Endorsement Guides?  Of course, you’ve shown them the three major take-away points in black and white:

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Cooling-Off heats up

Say “Cooling-Off Rule” and most people (OK, most people over a certain age) think of the classic door-to-door salesman — although the scope of the Rule is broader than that.  After listening to comments about the future of the Cooling-Off Rule, the FTC has decided to keep it in place, but is asking for your feedback about one important proposed change.

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FTC's revised COPPA Rule: Five need-to-know changes for your business

It’s not often we describe something as a drop-what-you’re-doing development.  But if you’ve been following proposed changes to the Children's Online Privacy Protection Act (COPPA) Rule, this may qualify.  After national workshops, Federal Register Notices, and hundreds of comments from the public, the FTC just issued final changes to the COPPA Rule.

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Going for broke(r)

Until recently, most consumers — and a whole lot of businesses — were unfamiliar with the operations of the data broker industry.  Data brokers collect personal information from a variety of public and non-public sources and resell it to other companies.  No doubt, there are economic benefits to the flow of certain kinds of information.  But legislators, law enforcers, and others have raised concerns about the privacy implications of what goes on behind the scenes.

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