FTC's Myspace case: Part 1

Have you reviewed your company’s privacy policy lately? The FTC’s proposed settlement with social network Myspace serves as a timely reminder to make sure what you tell people about your privacy practices lines up with what actually happens in the day-to-day operation of your business. While you’re at it, double-check to make sure you’re giving customers the straight story about third-party access to their information.

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The second time around

Here’s a compliance tip that extends beyond the narrow facts of the FTC case at hand: If you run into legal trouble and are able to avoid law enforcement action, make sure it doesn’t happen a second time. That’s what business people from every sector can take from the FTC’s settlement with James Donofrio and Donmaz Ltd., doing business as New York’s Blair-Mazzarella Funeral Home.

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Close-up on disclosures

The FTC just released the preliminary agenda for the May 30, 2012, workshop to consider the need for new guidance for online advertisers about making disclosures. If that’s a topic of interest to your business (and it’s tough to imagine a company not involved in those discussions), you’ll want to stay up on the latest.

What’s on the schedule for May 30th? After a kick-off presentation on usability research, the workshop will feature four panels:

9:30 – Panel 1: Universal and Cross-Platform Advertising Disclosures

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Undercover inspection finds Funeral Rule violations

An undercover inspection at a funeral home?  It may sound like the plot summary for a movie pitch, but it's the very real — and very serious — work of people trying to make sure consumers are protected when they're shopping for funeral services.

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Promotion commotion

This one took some chutzpah — with a capital -CHHH.  But there's a message, too, for companies that want to keep their promotions on the up-and-up.

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