FTC’s $25 million settlement with Reebok challenges toning shoe ad claims

Shape up your substantiation or tone down your ads. That’s the message marketers should take from the FTC’s $25 million settlement with Reebok for false and unsubstantiated claims for the company’s EasyTone and RunTone toning shoes.

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Patent (s)pending

If necessity is the mother of invention, bogus invention promotion companies are the sketchy brothers-in-law. That’s why inventors who think they may have that Next Big Thing should investigate thoroughly before signing on with a firm that promises to evaluate, patent, and market an innovation. Some make pie-in-the-sky promises, but serve up crumbs.

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Imitation is the sincerest form of falsity

According to the Consumer Services Protection Commission’s website, it’s a “National consumer protection agency and works For the Consumer to help avoid fraud, deception, and/or unfair business practices in the financial assistance marketplace.” The site went on to talk about the agency’s role in enforcing the law and educating consumers about how to “spot and avoid fraud and deception.” On the right was a blue and gold logo with the scales of justice and the winged wheel of commerce.

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Businesses, bankruptcy, and privacy promises

When a major retailer declares bankruptcy, it can be a devastating day. But what about the mounds of customer information the company has compiled over the years? When a company closes its doors, what effect does bankruptcy have on a business’ privacy promises?

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OnGuardOnline: On Target for Your Business

If you’re reading this, then you appreciate that a government site can offer timely information, relevant analysis and — on a good day — maybe even a little wit.  And your business probably has an interest in data protection, computer security or online marketing.  Today, what business doesn’t?  So check out OnGuardOnline.gov. The federal government’s site to help you be safe, secure and responsible online has a new blog, a new look, and a few new features.

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