If you or your clients make health claims in advertising, the FTC’s settlement with Dannon Corporation for allegedly false and deceptive representations about Activia Yogurt and DanActive is a must-read. The FTC worked closely with 39 state Attorneys General, who announced a simultaneous $21 million settlement with the company.
If your company keeps sensitive data like Social Security numbers, credit reports, account numbers, health records, or business secrets, you’ve probably instituted safeguards to protect that information, whether it’s stored in computers or on paper. That’s great. But it’s time to take those safeguards a step further.
As part of its ongoing probe of questionable claims involving kids’ health, the FTC announced a $2.1 million settlement with major dietary supplement marketers for allegedly deceptive claims that their products promote healthy brain and eye development in children.
When the FTC amended the Telemarketing Sales Rule in 2003, it required telemarketers to transmit Caller ID information. That policy had three benefits. It promoted privacy by allowing people to screen out unwanted telemarketing calls. It increased industry accountability by making it harder for companies to remain anonymous. And it helped law enforcement by making it easier to identify fraudsters and companies who violated the Do Not Call Registry.