Do Not Call Compliance: Don't take it for granted

www.donotcall.govThere are lots of good reasons for businesses to comply with the National Do Not Call Registry:  It ensures your marketing message will be heard by a more receptive audience and it protects your company from the ire of consumers who don’t want to be disturbed.  But in a case involving calls pitching "free" government grants, a federal judge in Rochester, New York, just added 30 million more reasons not to call people o

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Lawsuits of mass reduction?

The FTC has filed another action against defendants who allegedly attempted to squeeze the last drop from homeowners already under water.  This case, however, involves a disturbing new variation on foreclosure "rescue" operations.

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Data security & COPPA: RockYou like a hurricane

Are there hotter topics these days than data security and kids’ privacy?  An FTC law enforcement settlement with the social networking site RockYou ticks both of those topical boxes and challenges a course of conduct the FTC says made it easier for hackers to access the personal information of 32 million users.  The complaint also alleges the company collected info from kids in violation of the Children’s Online Privacy Protection Act.

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FTC releases Privacy Report

In a world of smart phones and smart grids, the smart money is on companies that play it smart with consumers’ information.  Consistent with its 40 years’ experience protecting consumer privacy, the FTC’s just-released Report — Protecting Consumer Privacy in an Era of Rapid Change:  Recommendations for Businesses and Policymakers — underscores that message and outlines a new privacy framework design

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Network news

Through a series of recent law enforcement actions, the FTC has articulated what should be apparent:  that truth-in-advertising principles apply to affiliate marketers and to the companies that use them to promote their products.  A settlement announced today by the FTC makes a similarly obvious point: The law applies to affiliate marketing networks, too.

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