How do leaders in advertising, marketing, and law stay current on FTC developments that affect consumers? They read Penn Corner, the agency's monthly digest of notable updates. The February edition runs the gamut from a law enforcement crackdown on robocalls to an FTC staff comment on a North Carolina Board of Opticians' proposal that could impact how Tarheels (and Blue Devils, Demon Deacons, Eagles, and the Wolfpack) buy glasses and contacts.
Of course, no legitimate business would put out a welcome mat for crooks. But as the FTC’s data security cases make clear, that’s the effect when companies fail to take reasonable steps to secure sensitive information in their possession — or data they allow others to access. Three recent settlements with companies that resell credit reports illustrate that point.
Whether you’re waiting to board an airplane or grabbing a quick cuppa at a neighborhood café, public wireless networks are a great way for busy professionals to keep connected.
Convenient? Yes. Secure? Mmm, not so much.
Unfortunately, most hotspots don’t encrypt what goes over the internet. So if you send email, manage your calendar, use social networks, or transmit financial data while using a public network, you make it easier for hackers to lift confidential info like user names, passwords, and account numbers.
Paying millions in refunds.
Doing business under stringent injunctive provisions.
Posting hefty bonds before selling certain products.
For most people, the potential consequences of an FTC enforcement action are enough deterrent to stay within the bounds of the law. But some marketers just don’t seem to get the message, as two recent cases demonstrate.
America’s homeowners just gained new protections. While parts of the Mortgage Assistance Relief Service (MARS) Rule requiring disclosures in advertising and other communications went into effect on December 29, 2010, the ban on upfront fees kicked in on January 31st. Now, companies that claim to help consumers avoid foreclosure or modify their loans can’t collect a penny until they get their customers what they want.