Cleaning up ad claims

Science, studies, and statistics. There’s a reason advertisers feature them so prominently. When used accurately, they can be powerful tools for distinguishing your product from the competitors. But scientific claims — especially health-related ones — need solid proof.

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The FTC's settlement with Google: Part 4

Business practices at odds with promises in the company’s privacy policy. The failure to disclose adequately that the contacts with whom users emailed and chatted the most would become public by default. Confusing and hard-to-find controls to limit the sharing of personal info. False claims about adherence to the U.S.-EU Safe Harbor privacy framework.

Those were the allegations in the FTC’s complaint against Google. What changes will the agency’s proposed settlement bring about at the company?

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Workshop to examine lottery, other money transfer scams

It may have happened to an employee, one of your customers, or a member of your family.  Someone calls to report “You’re a winner!” of a foreign lottery.  To collect, all they have to do is wire money to cover the taxes and fees.  Or the caller impersonates a grandchild or other friend-in-need and says they’re desperate to have money wired now.  Both are examples of the elaborate schemes scam artists have come up with to try to convince people to wire cash to someone they don’t know.

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The FTC's settlement with Google: Part 3

As any business knows, it is indeed a small world after all.  And the FTC’s recent settlement with Google related to the launch of its Google Buzz social network demonstrates why it’s important for companies to think about the global ramifications of their privacy practices.

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The FTC’s settlement with Google: Part 2

According to the FTC’s recent settlement with Google, when people declined to sign up for Google Buzz, the company’s new social network, Google nonetheless enrolled them in certain features without their consent.

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