15 minutes of game: Getting to the core of the FTC's $32.5 million settlement with Apple

Update (3/27/14): Apple will notify people about how to get refunds by April 15. The settlement requires Apple to provide full refunds for in-app charges made by kids without parental permission.

Read Full Post >>

Tax identity theft: What your business needs to know

They’re incredibly valuable.  In the wrong hands, they can be dangerous.  And they’re in your workplace right now.  What are they?  Your employees’ Social Security numbers.   Are you taking commonsense steps to thwart tax identity theft at your business?

Read Full Post >>

8 advertising potholes auto dealers should avoid

In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about sales, financing, and leasing.  If you have clients in the auto industry, the lessons of Operation Steer Clear can help keep them on the right track.

Read Full Post >>

FTC to advertisers: 7 New Year's resolutions

Sprinkle it on food.  Slather it on skin.  Place drops under the tongue.  Regardless of how consumers use your product, if you make weight loss claims, here’s a New Year’s resolution to consider:  Make sure you have sound science to support what you say.  That’s just one message marketers can take from FTC actions against Sensa, L’Occitane, HCG Diet Direct, and LeanSpa, settlements that will return big money back

Read Full Post >>

When DNA stands for "deceptive, not authenticated"

Back in the day, consumers looking for a personalized product had to settle for a monogrammed hanky.  GeneLink, Inc.

Read Full Post >>