FTC Staff Recommends Changes to Business Opportunity Rule

The FTC's Biz Opp Cops have recommended that the Business Opportunity Rule be expanded to include work-at-home opportunities like envelope stuffing, medical billing, and product assembly, many of which have not been covered before. An FTC staff report outlines other suggested changes, including streamlining the disclosures required by the Rule so that people buying business opportunities get important info in a simple, easy

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The Business of Doing Business

Our mythic business executive is having a busy day.  She’s got a breakfast meeting with Marketing to review an email promotion.  Then it’s on to HR to talk about steps to keep personnel records secure.  She’ll grab coffee with the Web Team to go over an online product launch and then rush to lunch with the local business club, where the topic is truth-in-advertising standards.

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Free Delivery, No Purchase Required

In my family, we're big fans of home delivery.  Whether its dinner, clothes, books, or electronics, if it can be delivered to our door, we like it -- and I know we're not alone.

That's one reason I'm telling people about Penn Corner, the FTC's new monthly e-newsletter. It gets delivered to subscribers' inboxes each month. And unlike the jazzy new phone I just ordered, it's absolutely free.

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U.S. Court of Appeals Upholds $48 Million Judgment

For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First Circuit, the companies, their corporate officers, and related entities lacked scientific proof for claims that their products could cure or prevent diseases like cancer, arthritis, lupus, Parkinson’s, and MS. The upshot?

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It's all over but the screening

People complain there’s nothing new on TV, but soon shoppers can expect to see something different. That’s because recent amendments to the FTC’s Appliance Labeling Rule will require the familiar yellow-and-black EnergyGuide label on new televisions manufactured after May 10, 2011.

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