Raising the Roof on Mortgage Ad Truth

Many homeowners are struggling to keep the financial roof from caving in – and questionable claims in mortgage ads make it even tougher to do. Continuing its fight against deception in mortgage advertising, the FTC has proposed a rule that would ban misrepresentations and would allow the FTC and the states to seek financial penalties against businesses that violate the rule.

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Lock Mess

There’s lots of public information out there about people. So it’s no surprise there’s a booming business in the sale of data – and in the sale of services that promise to protect personal information. The FTC’s recent settlement with data broker US Search demonstrates that like any other advertising claims, representations about privacy and security must be substantiated.

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Toe the Line on Do Not Call

Lots of businesses rely on telemarketers to sell their products and services. If you’re one of them, you’ve probably heard of the National Do Not Call Registry, which gives people the right to limited unwanted telemarketing calls. Did you know people have placed more than 200 million phone numbers on the Do Not Call list?

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UN-surance

Many smaller companies want to extend health benefits to employees, but are concerned about keeping the price affordable.  For people who own their own business or are looking for work, cost-effective coverage can be tough to find.  If you’re in the market for health insurance, make sure that’s what you’re buying.  Some programs pitched to small businesses, the self-employed, and the uninsured sound like affordable health insurance, but actually are medical discount plans.  Although some plans may offer legitimate savings, others take people’s mon

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Admongo

You fought off a hostile takeover and went toe to toe with the most aggressive competitor in the business. But now you’re facing the toughest crowd of all: a classroom of fifth graders at the local elementary school’s Career Day.  No need to be frozen with fear when Admongo – an online videogame that educates kids about advertising – is just a click away.

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