Paying millions in refunds.
Doing business under stringent injunctive provisions.
Posting hefty bonds before selling certain products.
For most people, the potential consequences of an FTC enforcement action are enough deterrent to stay within the bounds of the law. But some marketers just don’t seem to get the message, as two recent cases demonstrate.
America’s homeowners just gained new protections. While parts of the Mortgage Assistance Relief Service (MARS) Rule requiring disclosures in advertising and other communications went into effect on December 29, 2010, the ban on upfront fees kicked in on January 31st. Now, companies that claim to help consumers avoid foreclosure or modify their loans can’t collect a penny until they get their customers what they want.
If you work in the health care or HR field or have clients who do, you’ve probably run across it. A patient complains about a bill for medical services they didn’t receive. An employee who rarely goes to the doctor gets told they’ve reached the limit on their health benefits. Someone gets denied coverage because their medical records show a condition they don’t have.
As a recent FTC action against three companies and their owner proves, ads promising quick and easy relief from credit card debt are likely to attract law enforcement attention. But this case featured an interesting twist because what the company really was up to was generating leads it turned around and sold to other companies.
Chances are a person you know — an employee, someone who works in your building, a neighbor perhaps — is navigating the process of getting a green card or work visa. Do them a favor and warn them about outfits that falsely claim an affiliation with the United States Citizenship and Immigration Services (USCIS).