Legal Resources

A Review of Food Marketing to Children and Adolescents: Follow-Up Report

December 21, 2012

Results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens

In Short: Advertising & Privacy Disclosures in a Digital World

May 29, 2012

Following up on the FTC's 2000 "Dot Com Disclosures" publication, a national workshop to consider the need for new guidance concerning effecting advertising and privacy disclosures in online and mobile environments

Report to the White House Council on Women and Girls

June 1, 2010

Report focuses on discrete FTC program areas that have a particular impact on women and children. Highlights five areas, describing, for each, recent FTC law enforcement actions or policy initiatives as well as available consumer and business education materials: health care for women and children; marketing to children and adolescents; consumer credit; entrepreneurship and business opportunities; and family pocketbook issues.

Ad It Up! Kids in a Commercial World

March 12, 2009

Forum that gathered input for the FTC’s education program on advertising literacy, focusing on what children experience in the commercial world, what they understand about their experiences, and what consumer education efforts will help kids navigate in this world.

Fraud Forum

February 25, 2009

Forum to examine how the FTC can more effectively protect consumers from fraudulent schemes.

Negative Option Marketing Report

January 1, 2009

Report presenting five marketing principles for avoiding deception in negative option offers on the Internet, which poses unique issues not present in print or telephone marketing.

Marketing Food to Children and Adolescents: A Report to Congress

July 29, 2008

Report to Congress on the food and beverage industry’s marketing to children and adolescents with a focus on industry expenditures, activities, and self-regulation.

Weighing In: A Check-Up on Marketing, Self-Regulation, & Childhood Obesity

July 18, 2007

The FTC and the Department of Health and Human Services (HHS) jointly sponsored a forum allowing members of the food and media industries and self-regulatory groups to report on their progress in implementing initiatives addressing food and beverage marketing to children.

Children's Exposure to Television Advertising in 1977 and 2004: Information for the Obesity Debate

June 1, 2007

Report looks at television ad exposure for children in the year 2004 and compares it to similar research from 1977.

The Rebate Debate

April 27, 2007

Workshop that provided an opportunity to discuss consumers' perspectives on rebates and challenges businesses face when they offer rebates. Explored "best practices" in the offering and fulfillment of rebates.

Negative Option Marketing

January 25, 2007

Workshop to analyze the marketing of goods and services through offers with negative option features. The workshop addressed the pros and cons of such offers, discussed online marketing of such offers, and explored ways to make effective disclosures when such offers are made online.

New York Hispanic Fraud Prevention Forum

September 27, 2006

Forum focused on the nature and extent of consumer fraud in the Hispanic community and developing law enforcement and consumer education strategies for addressing these problems.

Perspectives on Marketing, Self-Regulation, and Childhood Obesity

July 14, 2005

Workshop on self-regulation and marketing food and beverages to children. Convened representatives from the food and beverage industry, media and entertainment companies, medical and nutrition experts, consumer groups, advertising specialists, and other key experts.

Weight-Loss Advertising Survey Report

April 11, 2005

Report on survey which reviewed the nature and frequency of weight-loss advertising for certain products available over-the-counter running on television and radio or in newspapers and magazines.

Strength of Competition in the Sale of Rx Contact Lenses: An FTC Study

February 15, 2005

Findings of a study on the strength of competition in the sale of prescription contact lenses.

Hispanic Outreach & Law Enforcement Workshop

May 12, 2004

Workshops hosted by the FTC and the U.S. Department of Justice's Office for Victims of Crime on strategies for effective and high impact education and enforcement to protect Hispanic consumers from fraud.

Possible Anticompetitive Barriers to E-Commerce: Contact Lenses

March 29, 2004

Report that examines possible anticompetitive barriers to e-commerce in the contact lens market.

The Effect of Consumer Testimonials and Disclosures of Ad Communication for a Dietary Supplement

September 29, 2003

Report of a study evaluating consumer perception of testimonials and disclosures

Public/Private Partnerships to Combat Cross-Border Fraud

February 19, 2003

Workshop on building public/private partnerships to fight cross-border fraud against consumers. Explored how the private and public sectors can work together to fight cross-border fraud operators; legal constraints on cooperation; and recommendations to combat cross-border fraud.

Deception in Weight Loss Advertising

November 19, 2002

Workshop following up on the issuance of the FTC staff report, Weight-Loss Advertising: An Analysis of Current Trends that explored alternate approaches to reducing deceptive claims in advertising for weight-loss products.