Consumer Privacy

Think your company doesn't make any privacy claims? Think again — and reread your privacy policy to make sure you're honoring the promises you've pledged. Consumers care about the privacy of their personal information and savvy businesses understand the importance of being clear about what you do with their data.

Complying with the FTC’s Health Breach Notification Rule [PDF]

Guidance for business on complying with the FTC’s Health Breach Notification Rule. Who’s covered by the Rule and what companies must do if they experience a breach of personal health records.

Getting Noticed: Writing Effective Financial Privacy Notices

Financial institutions are required to explain their privacy practices and tell consumers their rights. An effective privacy notice – one that encourages feedback, is easy to read, and uses graphics – can enhance confidence and trust. Are you communicating effectively with your customers?

Marketing Your Mobile App: Get It Right from the Start [PDF]

Attention app developers! Basic truth-in-advertising and privacy principles apply to your product. It’s important to give the straight story about what your app can do and be transparent about your privacy practices. This start-from-scratch publication from the FTC reminds you to consider your choices from the user's perspective.

Mobile App Developers: Start with Security

Mobile app developers: How does your app size up? Have your built security in from the start? The FTC has a dozen tips to help you develop kick-app security for your product.